Multimedia

Kelly first worked in radio in 1979 and in television in 1981. His multimedia experience includes everything from radio reporter to magazine reporter and photographer to television videographer to 3D animator. He currently teaches digital audio and video in the broadcast track at the University of Texas at Austin. Kelly was the videographer on this story, submitted in the fall of 2010 to a student journalist contest at Telemundo.

Here is a look at some of the b-roll video shot for that story.

And here is a sample standup shot as an illustration for students in the TV Reporting class Kelly helps teach.

And this is a podcast done as an example for students in my multimedia class, covered later with video.

Curriculum Vitae

WILLIAM THOMAS “KELLY” KAUFHOLD

College of Media and Communication

Texas Tech University

P.O. Box 43082

Lubbock, Texas 79409

(806) 834-1766 / ( 512) 944-7256 mobile

kellykaufhold@gmail.com

kellykaufhold.wordpress.com

texastechtoday.com

EDUCATION

Ph.D. – University of Texas at Austin, School of Journalism – 2011 (GPA 3.9). Dissertation: Breaking News…and How to Fix It: An Experimental Intervention to GetYoung Adults Following Current Events and Politics (best dissertation award, Mass Communication & Society Division, AEJMC)

M.A. – Communication Studies, University of Miami, FL. – 2007 (GPA 3.8)
Thesis: “The Pursuit of Young News Consumers” (published in Electronic News, 2010)

B.A. – Broadcasting and Communication, University of Dayton, OH. – 1983 (honors)

ACADEMIC POSITIONS

2011 – present: Assistant Professor of Journalism and Electronic Media
Multimedia professor and editor of TexasTechToday.com

  • JOUR 4350 – Multiplatform News Delivery, capstone multimedia course for seniors
  • JOUR 6315 – Mobile Journalism, graduate-level course
  • JOUR 3315 – Digital News Presentation, final broadcast journalism course
  • JOUR 3311 – News Presentation II, advanced multimedia reporting
  • MCOM 3300 – Mass Media Theories in Society

2009-2011: Founding editor, ReportingTexas.com, a multimedia online resource that provides student-journalist content to Texas news outlets. Supported by a grant from the Carnegie Foundation

2008-2009: Founding editor, Capital News Service, a student-run public affairs news program serving the needs of Texas community newspapers by covering the state capital.

2007-2011: Teaching Assistant, University of Texas at Austin, School of Journalism

  • J321 – Multimedia Reporting
  • J 322 – Radio News Writing and Reporting
  • J 353 – Television News Reporting, the introduction to TV reporting
  • J 372 – Television News Producing – the highest broadcast sequence course
  • J 395 – Advanced Writing and Public Affairs Reporting (graduate course)

2001-2002: Adjunct Lecturer, Barry University, Miami, FL (instructor of record):

  • JOU 403 – Public Affairs Reporting
  • COM 241 – The Press in Contemporary Society
  • COM 204 – Writing for the Media

RESEARCH – Publications:

Zheng, N., Chyi, I., Kaufhold, K. (2012). Capturing “Human Bandwidth”: A Multi-Dimensional Model for Measuring Attention on Web Sites. International Journal on Media Management, 14(2), 157-179.

Kaufhold, K. (2012). Dark Days Ahead: The Pessimistic View. In Kelly Kaufhold, Amber Hinsley and Seth C. Lewis (Eds.) The Future of News: An Agenda of Perspectives, 2nd edition. San Diego: Cognella, 23-40.

Kaufhold, K. (2012). Hostile Media: Did the New York Times Declare War on Iraq in the 2008 Presidential Campaign? In Manuel Martin Algarra (Ed.), (title to be decided). Pamplona, Spain: University of Navarre Press.

Kaufhold, K., Valenzuela, S. V. , & Gil de Zuniga, H. (2010). Citizen Journalism and Democracy: How User-Generated News Use Relates to Political Knowledge and Participation. Journalism & Mass Communication Quarterly, (Autumn/Winter 87: 3/4).

Bachmann, I., Lewis, S., Lee, J. K., Kaufhold, K., Gil de Zuniga, H. (2010). News PlatformPreference: Advancing the Effects of Age and Media Consumption on Politicalparticipation. International Journal of Internet Science, 5(1), 34-47.

Young Adults Matter: A survey of television and newspaper journalists on content, news presentation, and the young adult audience.Newspaper Research Journal 31 (2 Spring), 63-68.

Kaufhold, Kelly (2010). Dark Days Ahead. In Maxwell McCombs, Amber Willard Hinsley, Kelly Kaufhold & Seth C. Lewis (Eds.) News in the Future, an Agenda of Perspectives. In press. San Diego: Cognella.

Lewis, Seth C., Kaufhold, Kelly, & Lasorsa, Dominic L. (2010). Thinking about Citizen Journalism: Perspectives on Participatory News Production at Community Newspapers. Journalism Practice, 4(2), 163-179.

Kaufhold, K. (2009). Peer Consonance: Age matters in story selection and presentation among television news producers. Electronic News 4(1) 7-22.

RESEARCH – Journal Submissions:

Kaufhold, K. (2012). You Can Fix Stupid: Using  Novel Game to Convey a Need For News. To be submitted to Journalism and Mass Communication Educator, December, 2012.

Kaufhold, K. (2012). Seriously Social: Crafting Opinion Leaders to Create a Two-Step Flow of News. To be submitted to Mass Communication and Society at the request of the editor as part of the Outstanding Dissertation Award.

Kaufhold, K. (2012). Old Dogs, New Tricks: Online News Uses New Tools but Attracts the Same Eyes. Submitted to Newspaper Research Journal at the request of the editor, October, 2012.

RESEARCH – Conference Presentations:

Outstanding dissertation awardSeriously Social: Crafting Opinion Leaders to Create a Two-Step Flow of News, Mass Communication and Society Division, AEJMC 2012, Chicago

Kaufhold, K. (2012). Old Dogs, New Tricks: Online News Uses New Tools but Attracts the Same Eyeballs. Presented to the Newspaper and Online Division of the Association for Education in Journalism and Mass Communication annual meeting, August 9-12, 2012., Chicago, IL.

Kaufhold, K. (2011). Crafting a Social Movement or Brewing Up Trouble? Framing the Tea Party. Presented to the Political Communication Division of the International Communication Association annual meeting, May 26-30, 2011, Boston, MA.

Kaufhold, K. (2011). Always a Bridesmaid: How Partisanship, Patronization and the Press Portray Women Candidates. Presented to the Feminist Scholarship Division of the International Communication Association annual meeting, May 26-30, 2011, Boston, MA.

Kaufhold, K. (2010). Not for Profit or Not for Long.—Is Nonprofit Journalism Sustainable? Top student paper honors, Media Management and Economics Division, Association for Education in Journalism and Mass Communication annual meeting, Denver, Colorado, April 4-7, 2010.

Kaufhold, K., Valenzuela, S. V. , & Gil de Zuniga, H. (2010). Citizen Journalism and Democracy: How User-Generated News Use Relates to Political Knowledge and Participation. Accepted to the Journalism Studies division of the International Communication Association annual conference, Singapore, June 22 – 26, 2010.

Zheng, N., Chyi, H. I., Kaufhold, K. (2010). What is Web Traffic Worth? A Multi-Dimensional Model for Measuring Online Attention on News Sites. Accepted to the Communication and Technology division of the International Communication Association annual conference, Singapore, June 22 – 26, 2010

Kaufhold, K. (2010). Not for Profit or Not for Long.—Is Nonprofit Journalism Sustainable? Presented to the Media Economics Division of the Association for Education in Journalism and Mass Communication midwinter conference, Norman Oklahoma, March 5-6, 2010.

Kaufhold, K. (2010). Partisan Politics and the Economic Stimulus Plan: Banking on an Endless Campaign. Presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication midwinter conference, Norman Oklahoma, March 5-6, 2010.

Kaufhold, K. (2009). Information Anarchy: The effect of the Internet on conspiracy theory oppositional encoding and decoding. Presented to the Critical/Cultural Studies Division of the Association for Education in Journalism and Mass Communication annual meeting, Boston, Massachusetts, August 4-8, 2009.

Lewis, Seth. C., Kaufhold, Kelly, & Lasorsa, Dominic L. (2009). Thinking about Citizen Journalism: Perspectives on Participatory News Production at Community Newspapers. Presented at the Online Journalism Symposium, 10th Annual Conference, Austin, Texas, April 2009.

Kaufhold, K. (2009). The Young and the Restless: Multitasking, Socializing and Making Time for Everything… Except News. Presented to the Communication Technology Division of the Association for Education in Journalism and Mass Communication Midwinter Conference in Norman, Oklahoma, March 2009.

Bachmann, Ingrid, Lee, Jae Kook, Kaufhold, Kelly, Lewis, Seth C., & Gil de Zuniga, Homero (2008). News Still Matters: Young people’s news platform preference and participation. Presented to the Midwest Association for Public Opinion Research annual meeting, Chicago, November 2008.

Kaufhold, K. (2008). Young Adults Matter: A survey of television and newspaper journalists on content, news presentation, and the young adult audience.  Best student paper, Radio, Television Journalism Division, Association for Education in Journalism and Mass Communication 2008 Convention, Chicago, August 6-9, 2008.

Kaufhold, K. (2008). Peer Consonance: Age matters in story selection and presentation among television news producers. Scholar to Scholar session, Media Economics Division, Association for Education in Journalism and Mass Communication 2008 Convention, Chicago, August 6-9, 2008.

FUNDING

2012: Komen Tissue Bank, a division of the Susan G. Komen Foundation, at Indiana University: $12,500 to investigate ways to improve healthy tissue collection among Asian-American women, with colleagues Yunjuan Luo, Ph.D. and Autumn Shafer, Ph.D.

2010: Maxwell McCombs Publishing Award for student academic publication.

2010: The David Bruton Continuing Fellowship Award – $1,000 to support continuing research.

2010 and 2009: Pic Wagner Endowed Graduate Fellowship in Journalism – $1,200 to support continuing research

2009: Patricia Witherspoon Research Award for original public service research – $2,000 to fund All Aboard for Agenda Setting: A Look at Commuter Rail, Need for Orientation and a Local News Source, an agenda setting study of an isolated issue and dominant news source.

2008: John S. and James L. Knight Foundation New Voices project – request for $20,000 two-year grant to support the University of Texas Capital News Service, a student-run news source for Texas community newspapers.

2007: Knight News Challenge, James L. Knight Foundation – Finalist for a $5,000 extramural grant to support research into proven strategies to increase newspaper consumption among teens and young adults.

PROFESSIONAL/JOURNALISM POSITIONS

2011 – present: Assistant Professor of Journalism and Electronic Media, College of Media & Communication, Texas Tech University

2007 – 2011: Teaching Assistant, Research Assistant, School of Journalism, University of Texas at Austin; copy/assignment editor of UT’s Reporting Texas and Capital News Services.

2002-2007: Director of Media Relations, University of Miami Leonard M. Miller School of Medicine. Responsible for UM physician media placements and for extensive writing for University publications, including many articles for the quarterly magazine, Miami Medicine. http://www6.miami.edu/ummedicine-magazine/

2001-2002: News Producer, WFOR-TV, CBS-4, Miami, FL. Responsible for supervising and producing a variety of newscasts at the CBS-owned station in Miami.

2000-2001: Nieman Affiliate (not a Fellow) – Harvard University, 2000-2001. Accompanied wife, Nuri Vallbona, when she was awarded a Nieman Foundation Fellowship, enabling me to attend a variety of courses and  lectures at the Kennedy School of Government, Graduate School of Education, and  throughout the University.

2000: Senior Producer, WAMI-TV, USA-69, Miami Beach, FL. Supervised the production of “The Times on WAMI-69,” a daily newscast.

1999-2000: Senior Reporter, College Press Network, CPNet.com, Miami, FL. Senior staff reporter writing feature articles for a college wire service and online magazine.

1996-1999: News Producer, WTVJ-TV, NBC-6, Miami, FL. Supervised and produced a Variety of newscasts on the NBC-owned station in Miami, including the inaugural “WB-39 News at Ten,” a shared newscast produced by WTVJ to air on independent WBZL.

1996: News Producer, WSVN-TV, Fox-7, Miami, FL. Produced a variety of daily newscasts. 1994-1996: News Producer, WPLG-TV, ABC-10, Miami, FL. Produced a variety of newscasts for the Post/Newsweek-owned station in Miami.

1993-1994: Graphics producer, WTVJ-TV, NBC-6, Miami, FL. Composed on-air graphics for multiple daily newscasts.

1991-1993: Animator, Graphic Designer, Taft Broadcasting, Houston, TX. Responsible for a variety of 3-dimensional animations and graphics at NASA’s Johnson Space Center, Houston.

1986-1991: Graphic Designer, WFAA-TV, ABC affiliate in Dallas, TX.

1981-1986: News producer, videographer, videotape editor, graphic designer, WDTN-TV, Dayton, OH. Performed a wide variety of tasks at the ABC affiliate in Dayton.

1979-1983: Reporter, producer, disk jockey, WVUD-FM, Dayton, OH. Performed a wide variety of tasks at the University of Dayton’s student-run FM radio station. WVUD at the time was the #3-ranked FM radio station in the market and broadcast at 50,000 watts.

AWARDS/HONORS/FELLOWSHIPS

2012: Outstanding dissertation award, Mass Communication and Society Division, Association for Education in Journalism and Mass Communication annual meeting

2010: Best student paper, Media Management and Economics Division, Association for Education in Journalism and Mass Communication

2010: Maxwell McCombs Publishing Award for student academic publication.

2010: The David Bruton Continuing Fellowship Award – $1,000 to support continuing research.

2010 and 2009: Pic Wagner Endowed Graduate Fellowship in Journalism – $1,200 to support continuing research

2009: Patricia Witherspoon Research Award for original public service research

National Telly Awards, first and third place, for computer animation for Taft Broadcasting at NASA’s Johnson Space Center – 1993.

Dallas Press Club Katie Award as part of the WFAA graphics team on “News 8 Index,” – 1990.

SERVICE

Member, graduate faculty, College of Media and Communication, Texas Tech University

Committee member, Ph.D. student Sherice Gearhart, studying the spiral of silence in social media

Committee member, Ph.D. student Kim Jones, studying ethics and narrative journalism

Member, committee to re-name the Texas Tech University College of Mass Communications to the College of Media and Communication

Member, community outreach committee, tasked with improving community relations and with building a contact list of news editors and managers through which to place our students in internships and jobs

Faculty judge, Texas Tech University Undergraduate Research Conference, held every spring

College representative, State Employees Charitable Campaign (2011 & 2012)

PROFESSIONAL ORGANIZATIONS

Member, Association for Education in Journalism & Mass Communication,
member, Electronic News, Media Management and Economics, and Mass Communication and Society Divisions.

Teaching

ACADEMIC POSITIONS
2009-present: Founding editor, ReportingTexas.com, a multimedia online resource that provides student-journalist content to Texas news outlets. Supported by a grant from the Carnegie Foundation for the Advancement of Teaching
2008-present: Assignment and copy editor, Capital News Service, a student-run public affairs news program serving the needs of Texas community newspapers by covering the state capital.
2007-2010: Teaching Assistant, University of Texas at Austin, School of Journalism
  • J 321 – Multimedia Reporting (digital audio, photography and videography)
  • J 322 – Radio News Writing and Reporting (two concurrent classes)
  • J 353 – Television News Reporting, the introduction to TV reporting
  • J 372 – Television News Producing – the highest broadcast sequence course
  • J 395 – Advanced Writing and Public Affairs Reporting (graduate course)
2001-2002: Adjunct Lecturer (instructor of record), Barry University, Miami, FL
  • JOU 403 – Public Affairs Reporting
  • COM 241 – The Press in Contemporary Society
  • COM 204 – Writing for the Media

March 2010: Delivered the keynote address, along with Dr. Maxwell McCombs and Seth C. Lewis, at the Congreso Internacional “Comunicación, literatura, sociedad,” Universidad Autonoma a de Nuevo Leon, Mexico, March 10-12, 2010. Read more about the Monterrey lecture here.

June 2010: Taught agenda setting, along with Dr. Maxwell McCombs and Sebastian Valenzuela, at the Universidad de Navarre, Pamplona, Spain, June 7-11, 2010. See videos from the Pamplona class here.

    Research

    RESEARCH – Publications:
    • Kaufhold, Kelly (2010). Dark Days Ahead. In Maxwell McCombs, Amber Willard Hinsley, Kelly Kaufhold & Seth C. Lewis (Eds.) News in the Future, an Agenda of Perspectives. San Diego: Cognella.
    • Lewis, Seth C., Kaufhold, Kelly, & Lasorsa, Dominic L. (2010). Thinking about Citizen Journalism: Perspectives on Participatory News Production at Community Newspapers. Journalism Practice 4(2), 163-179.
    • Kaufhold, K. (2009). Peer Consonance: Age matters in story selection and presentation among television news producers. Electronic News 4(1), 7-22.
    • Kaufhold, K. (2009). Young Adults Matter: A survey of television and newspaper journalists on content, news presentation, and the young adult audience. Newspaper Research Journal 31(2 Spring), 63-68.
    • Bachmann, I., Lewis, S., Lee, J. K., Kaufhold, K., Gil de Zuniga, H. (2009). News Platform Preference: Advancing the Effects of Age and Media Consumption on Political participation. International Journal of Internet Science 5(1), 34-47.
    RESEARCH – Journal Submissions:
    • Zheng, N., Chyi, I., Kaufhold, K. (2009). Capturing “Human Bandwidth”: A Multi-Dimensional Model for Measuring Attention on Web Sites. Journal of Media Economics, submitted November, 2009.
    • Kaufhold, K. (2009). Partisan Politics and the Economic Stimulus Plan: Banking on an Endless Campaign. Submitted to the Harvard International Journal of Press/Politics, June, 2009.
    • Kaufhold, K. (2009). Hostile Media: Did the New York Times Declare War on Iraq in the 2008 Presidential Campaign? Submitted to the Newspaper Research Journal, June, 2009.
    • Kaufhold, K. (2009). Information Anarchy: The effect of the Internet on conspiracy theory oppositional encoding and decoding. Submitted to the Journal of Communication Inquiry, June, 2009.
    • Kaufhold, K. (2009). “Mr. Gates” Matters: Peer Consinance Determines the Content and Crafting of News. Submitted to Journalism & Mass Communication Quarterly, June, 2009.
    • The Young and the Restless: Multitasking, Socializing and “Generation Text,” Making Time for Everything… Except News. Submitted to Journalism: Theory, Practice and Criticism, June, 2009.
    • Bachmann, Ingrid, Kaufhold, Kelly, & Gil de Zuniga, Homero (2009). Measuring Digital Democracy: News Platform Preference as a Predictor of Political Participation. Submitted to the Journal of Broadcasting and Electronic Media, April 2009.


    • RESEARCH – Conference Presentations:
    • Kaufhold, K. (2010). Not for Profit or Not for Long—Is Nonprofit Journalism Sustainable? Top student paper honors, Media Management and Economics Division, Association for Education in Journalism and Mass Communication annual conference, Denver, Colorado, Oklahoma, August 4-7, 2010.
    • Kaufhold, K. (2009). Information Anarchy: The effect of the Internet on conspiracy theory oppositional encoding and decoding. Presented to the Critical/Cultural Studies Division of the Association for Education in Journalism and Mass Communication annual meeting, Boston, Massachusetts, August 4-8, 2009.
    • Lewis, Seth. C., Kaufhold, Kelly, & Lasorsa, Dominic L. (2009). Thinking about Citizen journalism: Perspectives on Participatory News Production at Community Newspapers. Presented at the Online Journalism Symposium, 10th Annual Conference, Austin, Texas, April 2009.
    • Kaufhold, K. (2009). The Young and the Restless: Multitasking, Socializing and Making Time for Everything… Except News. Presented to the Communication Technology Division of the Association for Education in Journalism and Mass Communication Midwinter Conference in Norman, Oklahoma, March 2009.
    • Bachmann, Ingrid, Lee, Jae Kook, Kaufhold, Kelly, Lewis, Seth C., & Gil de Zuniga, Homero (2008). News Still Matters: Young people’s news platform preference and participation. Presented to the Midwest Association for Public Opinion Research annual meeting, Chicago, November 2008.
    • Kaufhold, K. (2008). Young Adults Matter: A survey of television and newspaper journalists on content, news presentation, and the young adult audience.  Best student paper, Radio, Television Journalism Division, Association for Education in Journalism and Mass Communication 2008 Convention, Chicago, August 6-9, 2008.
    • Kaufhold, K. (2008). Peer Consonance: Age matters in story selection and presentation among television news producers. Scholar to Scholar session, Media Economics Division, Association for Education in Journalism and Mass Communication 2008 Convention, Chicago, August 6-9, 2008.

    William “Kelly” Kaufhold, Ph.D. student

    Kelly Kaufhold, Ph.D., is an assistant professor of journalism and electronic media in the College of Media and Communication at Texas Tech University. He worked as a journalist in Ohio, Florida and Texas for 20 years, mostly in broadcast news. He then earned a master’s degree at the University of Miami, where he also reported and wrote for Miami Medicine magazine, wrote and edited e-Update and Scrip. He earned a Ph.D. in journalism at the University of Texas at Austin where he was the founding editor of Reporting Texas, a new multimedia initiative from the UT School of Journalism, supported by the Carnegie Foundation for the Advancement of Teaching.

    His research interests include everything at the intersection between information and democracy–especially political knowledge and the communication habits of young adults. Kelly’s research involves both quantitative and qualitative research methods. He has conducted four surveys, dozens of in-depth interviews, content and secondary data analysis. He has published three articles in peer reviewed journals, with more in the pipeline, and has presented at multiple conferences, repeatedly earning best student paper awards.

    His research includes has involved an experimental game that gets students following news; compared new media to traditional with regards to political knowledge and participation; examined what factors influence news judgment among journalists; surveyed and interviewed journalists about their work and what they think of their customers; studied community newspaper editors’ attitudes about citizen journalism; and investigated the best way to measure traffic, and attention, online.