William T. “Kelly” Kaufhold is an assistant professor or Journalism at Texas Tech University in Lubbock, where he teaches multi-platform/multimedia reporting.
As a doctoral student at the University of Texas at Austin, he was the founding editor of Reporting Texas, a multimedia initiative at the UT School of Journalism, supported by the Carnegie Foundation. He spent part of the spring and summer of 2010 teaching in Monterrey, Mexico and Pamplona, Spain–you can watch some of Kelly’s lectures here.
Kelly worked as a journalist in Ohio, Florida and Texas for 20 years, mostly in broadcast news. He then earned a master’s degree at the University of Miami (GPA 3.8), where he also reported and wrote for Miami Medicine magazine and Scrip and edited e-Update.
His research interests revolve around media economics and informed democracy, especially the communication habits and political knowledge of young adults. Kelly’s dissertation involves an experimental intervention to increase young adults’ “need for news” and his past research involves both quantitative and qualitative methods. He has conducted four surveys, dozens of in-depth interviews, content and secondary data analysis. He has published a number of articles in peer reviewed journals, co-wrote and co-edited two editions of a new book, The Future of News, and has presented at multiple conferences, earning top paper awards three times at the Association for Education in Journalism and Mass Communication.
His research tests an experimental game shown to get students following the news; has compared new media to traditional with regards to political knowledge and participation; examined what factors influence news judgment among journalists; surveyed and interviewed journalists about their work and what they think of their customers; studied community newspaper editors’ attitudes about citizen journalism; and investigated the best way to measure traffic, and attention, online.